Friday, July 31, 2015

Does It Matter if Fox Kilłs the Gambit Movie?

Would it be so bad if Fox is unable to bring Gambit to life  on the big screen? Credit: Marvel.
By +Tim Beyers


For most of the history of this project, I've been curating stories about the business of comics and genre entertainment at Scoop.it. That won't change. What will change is how stories get to that feed. They'll start here, on the blog, and then get repurposed to other channels. (Special thanks to the folks at Inoreader for making this easier.)

Today's story comes from The Beat by way of TheWrap:
Tonight, TheWrap reported that Channing Tatum might be leaving 20th Century Fox’s Gambit production. Tatum, who was slated to star as everyone’s favorite mutant with a gimmick, is apparently still in talks with the studio, but “something is up” and time is running out, as the movie is scheduled to be release on October 7th, 2016.
My analysis: Fox is being extra cautious, which is exactly as it should be when you look at the numbers in the Marvel Movie Report. Over 11 films, the studio's average box office profit margin for Marvel properties is just 0.80%. And that's with productions costing an average of $125.1 million to make. For perspective, Ant-Man's $130 million budget makes it the cheapest of the MCU films. Letting Tatum leave Gambit to go direct something else is better than agreeing to a money-loser of a deal.

Key links:
Want more analysis like this? Add us to your pull list to get curated coverage of the industry and two new weekly video issues: business tips for independent creators on Mondays and news analysis on Wednesdays.

The Full Bleed is a founding member of The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment. Click the banner on the right to learn more.

Tuesday, July 14, 2015

How to Use Social Media to Market Your Comics Project

Are you pitching to a crowded room, or an empty one? Credit: Leanne W.Smith.
By +Tim Beyers


Welcome to the show notes for issue 42 of +The Full Bleed. This week's business issue goes between the panels to explain how focusing your efforts on social media can help with building an audience. Specifically, we address:
  • Why it's important to know where your audience is when you aren't communicating with them, and who they connect with. The latter is crucial intel for when you are creating new content. By including something not just for your readers but also for their friends, you make your story shareable. 
  • How using social marketing tools such as Buffer to publish content at ideal times can boost engagement and grow your audience. You can also use these tools to make it simpler to repurpose old content to reach readers who have yet to discover you.
  • How focusing your social marketing efforts at times and in places where your readers are most comfortable can make it easier to develop the sorts of long-lasting relationships that form a fan base. 
Ready for the issue? Click the video to watch now and then add us to your pull list. You don't want to miss the next industry issue, in which we assess DC's performance at this year's San Diego Comic Con.

The Full Bleed is a founding member of The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment. Click the banner on the right to learn more.

Monday, July 13, 2015

Robert Kirkman: King of the Comic Book Moguls?

Super Dinosaur is one of a growing number of Skybound properties. Credit: Skybound Entertainment.
By +Tim Beyers


Welcome to the show notes for issue 41 of +The Full Bleed. This news issue goes between the panels to explain how Robert Kirkman won this year's San Diego Comic Con, and why I think he's shaping up to be one of a handful of comic book moguls. Specifically:
  • He's making huge strides on TV. As of this writing, over 1.5 million have viewed the trailer for Fear The Walking Dead, which premieres on Aug. 23 on AMC. Outcast also got a trailer in advance of its 2016 debut on Cinemax. Season 6 of The Walking Dead falls in between, returning on screens in October. More than 4 million had tuned into Friday's Comic-Con trailer as of this writing.
  • Skybound is doing nearly as well. Kirkman's comics imprint celebrated five years at SDCC by showing off the sorts of projects you'd expect from a full-blown studio, including a licensing deal with Telltale Games to expand The Walking Dead narrative video game world with a Michonne mini-series. 
  • Finally, there's Skybound's first movie, Air, produced in concert with Sony Pictures. Only 17,000 had tuned in as of this writing but that's as much due to the sensory overload of Comic-Con than anything else. 
Admittedly, I'm a bit of a Kirkman fan. He was kind enough to sign my youngest son's copy of an issue of Super Dinosaur at SDCC 2013. He'll read as much SD as I can get for him. (For now, we have every issue and the collected works.)

A photo posted by The Full Bleed (@thefullbleed) on

The point here is that Kirkman's brand is bigger than the genres he serves, which I think is good news for independent creators. Success may not come quickly or easily, but with time and consistent effort, it is possible to get your stories in front of a wide audience.


Ready for the issue? Click the video to watch now and then add The Full Bleed to your pull list. Thanks for tuning in, and if you like what you see, please share with a friend.


Tuesday, July 7, 2015

How to Use Digital Exclusives to Sell Comics

Digital exclusives are no longer tough to find. Credit: Dynamite Entertainment via ComiXology.
By +Tim Beyers


Welcome to the show notes for issue 40 of +The Full Bleed. This week's business issue goes between the panels to explain how digital exclusives can help market your comic book project. We review three ideas in particular:
  • Deleted scenes aren't just for movies. Scan (or, if already working in digital, reformat) unused panels as wallpapers available for sale at your website. Don't offer an immediate download. Instead, collect the order and an email address and add a special watermark to the wallpaper signifying it as one of a limited number, and then send it via an expiring Dropbox download link.
  • If you're making motion comics, consider extracting the soundtrack or a character's voice as a downloadable ringtone. Sell it cheap and at an unusual price -- $0.19, for example -- to drive up volume and get your material in front of more readers.
  • Finally, consider adding extra pages specifically for your digital customers. Dynamite did this recently with its comics adaptation of Bob's Burgers. Boom Studios did something similar for fans of the Fox drama Sleepy Hollow. Think about ways you can give fans more in digital form and then encourage them to share widely. 
Ready for the issue? Click the video to watch now and then add us to your pull list. You don't want to miss the next industry issue, in which we handicap the winners and losers at this year's San Diego Comic Con.

The Full Bleed is a founding member of The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment. Click the banner on the right to learn more.


Monday, July 6, 2015

San Diego Comic-Con May Be Less Important Than You Think

San Diego Comic-Con kicks off with Preview Night on July 8, 2015. Credit: Comic-Con International
By +Tim Beyers


Welcome to the show notes for issue 39 of +The Full Bleed. This news issue goes between the panels with survey data on the business of fan conventions from fellow analyst Rob Salkowitz and Eventbrite. 

Rob was kind enough to preview the following data exclusively for readers of The Full Bleed:
  • Of the more than 2,000 event attendees polled, 72% said they had purchased tickets for at least two shows in the past year. Nearly 19% reported attending five or more events.
  • Comics (19%) and comics-based media (21.1%) were primary interests of those who attended three or more events, although most who attended that often preferred events covering the whole pop culture spectrum (70%) to shows built around a single genre or focus (30%).
  • And finally, 60% of those attending three or more fan events per year attend at least one located 100 miles or more from their home city and stay overnight. Of those, 38% spend $250 or more per show.
As I see it, the data suggests that regional conventions may be even more important than SDCC for indie creators hoping to build a following. Watch the accompanying video to find out why. 

And if you want the rest of the story, Rob will be at San Diego Comic Con this week presenting the data and what it means. If you'll be at SDCC, be sure to check out the panel "The Future of Fan Culture" on Sunday at 3:30 pm in room 26AB. Heidi MacDonald from The Beat will also be on hand, as well as Brett Schenker from Graphic Policy. Michael Cavna of The Washington Post's Comic Riffs will moderate. 

Ready for the issue? Click the video to watch now and then add The Full Bleed to your pull list. Thanks for tuning in, and if you like what you see, please share with a friend.


Wednesday, July 1, 2015

Why Instagram Is the Most Important Social Network for Comics Creators

Artist Chris Samnee is one of the best at connecting with fans using Instagram. Source: Instagram.
By +Tim Beyers


Welcome to the show notes for issue 38 of +The Full Bleed. This week's business issue goes between the panels to explain why Instagram is the most important social network for comics creators. Specifically:
  • At 2.81% Instagram gets more than 10 times the engagement as Facebook (0.25%) and Twitter (0.21%), Locowise reports. Why? Participants aren't spoon-fed unwanted content by an algorithm. Instead, when it comes to finding interesting photos and videos, hashtags are still users' preferred discovery mechanism. 
  • Third-party tools are growing richer and in number. For example, the Repost app simplifies the act of sharing photos that appear on other profiles. TakeOff allows for scheduling photo posts, while both HootSuite and Sprout Social have added Instagram support to their social sharing systems.
  • Conducting commerce is also about to get easier. Like Pinterest, Instagram is planning to offer brands a "buy" button for selling directly to fans. If you think of an artist as a brand -- and I do -- it's not much of a leap to see top Instagrammers such as Chris Samnee selling commissions straight from his profile.
Ready for the issue? Click the video to watch now and then add us to your pull list. You don't want to miss the next industry issue, in which we preview the most interesting data I've received in the run-up to San Diego Comic-Con.

Special thanks to the Buffer blog for pointing me to the Locowise data.

The Full Bleed is a founding member of The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment. Click the banner on the right to learn more.


Thursday, June 25, 2015

Finally, Marvel Controls the Fate of Spider-Man on Screen

Marvel and Sony may be partners, but only one can be in control. Credit: Sony Pictures.


Welcome to the show notes for issue 37 of +The Full Bleed. This week's news issue goes between the panels to examine the tone of a joint press release issued by Marvel and Sony in which the two companies announced Tom Holland as the new Peter Parker and Jon Watts as director of the next Spider-Man solo film, due in theaters on July 28, 2017.

What's billed as a partnership in the lede of the release comes off much differently when you read the quotes. Specifically:

  • Sony Pictures Chairman Tom Rothman expressed a high degree of confidence in the "Marvel process," which he described as very thorough and the reason Marvel Studios' box office results have been "outstanding."
  • Producer Amy Pascal, who worked directly with Marvel Studios boss Kevin Feige to choose Holland and Watts, used her time in the release to talk about the need to find a "vibrant, talented young actor" who could bring "Spider-Man's story to life in the Marvel Cinematic Universe."
  • In each case, top executives are all but saying that Spider-Man is to be handled by Marvel Studios with Sony's role limited to putting up money for production, marketing, and distribution. If so, great. Not only is that a symbolic win for Marvel but it's also a likely financial win for Sony, especially if the studio's handling of distribution includes getting the biggest cut of proceeds from DVD, Blu-ray and digital download sales, which tend to command extremely high profit margins. (Both The Marvel Movie Report and the DC Movie Report include the impact of home video sales when calculating estimated profit margins.)
Ready for the the issue? Watch now and then add The Full Bleed to your pull list. Thanks for tuning in, and if you like what you see, please share with a friend.