Tuesday, May 26, 2015

1 Key to a Successful Comics Kickstarter

By +Tim Beyers


Issue 28 of +The Full Bleed goes between the panels to show indie creators how to raise their profile and earn more when raising funds for a project. (Episode embedded below.)

Since this is my business tips issue, the video explains the throwaway process every creator goes through that's actually HUGE for generating interest. I also revisit the no-brainer bonus ComiXology is offering to enterprising indie creators.

Ready to learn more? Click the video to watch now and then subscribe to never miss an issue. The Full Bleed is a founding member of The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment.

Thursday, May 21, 2015

A Plea for Equity Crowdfunding In Comics

One of many promo photos attached to Archie Comics' failed Kickstarter. Source: ICv2.

By +Tim Beyers


Issue 27 of +The Full Bleed hit YouTube last night, as promised. (Episode embedded below.)

This is my industry issue and in it I tackle the hubbub around Archie Comics' failed Kickstarter campaign. Fellow observers Rob Salkowitz and Jeremy Melloul have post-game analysis if you're interested in exploring what went wrong. Here, I want to talk about why equity crowdfunding would have been a better alternative, especially in light of Archie's admitted balance sheet weakness that made securing a bank loan or another form of traditional financing difficult.

"Once we realized funding was needed we explored more traditional options, but because of elements in relation to the company that I can't really change for the time being, those options weren't as open to us as I'd like," CEO and Publisher Jon Goldwater said in an interview with Comic Book Resources.

No wonder Archie went to Kickstarter. Businesses have a long history of collecting huge sums on the platform without having to do the difficult work of preparing financial statements or convincing investors of their ability to produce a return. That's not a good thing. In the video, I address why and talk about:
  • Why equity crowdfunding is a better alternative for situations like this.
  • The one step every indie comics creator should take first before trying to raise funds, either via Kickstarter, Indiegogo, or selling equity.
Ready to learn more? Click the video to watch now and then subscribe to never miss an issue. The Full Bleed is a founding member of The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment.


Monday, May 18, 2015

How Comic Book Artists Can Make the Most of Instagram

By +Tim Beyers


Issue 26 of +The Full Bleed kicks off a new schedule with new video on Mondays and Wednesdays. On Mondays, I'll have a business tip aimed at new creators trying to do more with their work. On Wednesdays, I'll have analysis of industry business news. In each case, I'm making The Full Bleed a a one-stop source of MBA-level advice and analysis of the business of comics and genre entertainment.

This week kicks off with a trick comic book artists can use to get more from Instagram as a platform for marketing their work. In the video you'll discover:

  • Why Instagram's ban of live links on posted photos isn't nearly as big a deal as it seems.
  • What ONE social platform every comic book artist should be using.
  • How social media marketing tools such as Buffer can make your Instagram posts even more effective.

Ready to learn more? Click the video to watch now and then subscribe to never miss an issue. The Full Bleed is a founding member of The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment.



Thursday, May 14, 2015

Black Widow Could Be a Serious Earner for the MCU
Plus, Everything Geek Episode 21 is now live

Black Widow and Hulk share several moments in Avengers: Age of Ultron. Credit: Marvel Entertainment.
By +Tim Beyers


Issue 25 of +The Full Bleed is brought to you by The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment.

Today's roundup issue has my analysis of the financial potential for a Black Widow movie in the wake of a big (but expected) haul for Avengers: Age of Ultron. Read the full story at Fool.com. Then, our monthly taping of Everything Geek is back!


In this episode:
  • We pull back the curtain on The Geek Initiative and introduce Rod Faulkner of The 7th Matrix to the show.
  • We pull apart the strengths and weaknesses of Age of Ultron. (Spoiler: one of us wasn't impressed.)
  • We dig into the business of making independent films and comics.
  • We review the genre TV season and pick our winners and losers.
  • And all the usual banter you've come to expect.
Click the video to get your geek on now.

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Thursday, May 7, 2015

For the Comics Industry, TV Matters More Than Movies

Initially, Preacher was to be a movie. AMC has since ordered a pilot in hopes of making it a series.

By +Tim Beyers


Issue 24 of +The Full Bleed is brought to you by The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment.

Today's video issue looks at whether mixed views of the financial results for Avengers: Age of Ultron will have studios cutting back on comic book adaptations, and what it mean for the industry if they do. I also address:
  • The widely-held belief that comic book movies have taken over Hollywood.
  • Why TV is a better form for comic book adaptations, and how publishers are aiding development.
  • What the success of The Flash means for the future of comic book TV projects, including AMC's forthcoming adaptation of the Preacher comic book series from Garth Ennis and Steve Dillon.
Please click to watch now.



Show Your Support and Get Even More Geeky Goodness
Thanks for visiting! If you like what you see, please leave a comment or reach out on Google+Facebook, or Twitter

You can also help support the site by joining The Geek Initiative. As a member, you'll not only get exclusive interviews and analysis but also access to the best in sci-fi from Sci-Fi Talk and The 7th Matrix and plenty of coverage of film, TV, video games, and comics from Geek Legacy. Click here to get started now.

Tuesday, May 5, 2015

With Grodd, "The Flash" Is Doing What "Arrow" Couldn't

Gorilla Grodd makes his first full appearance on The Flash tonight. Credit: The CW.

By +Tim Beyers


Issue 23 of +The Full Bleed is brought to you by The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment.

Tonight's episode of The Flash, "Grodd Lives," features of one of the scarlet speedster's most dangerous rogues: Gorilla Grodd.

It's a story I've been waiting a while to see. At last year's San Diego Comic-Con, I sat at the roundtable for the show and asked The Flash co-creator Greg Berlanti about the character's likely appearance. At the time, he would only say that Grodd would show up in some form by episode 7. Now we're at episode 21, and the super simian is not only getting top billing -- he's getting a stunning visual treatment. 

As Cisco puts it in the trailer: "If I hadn't seen Jurassic Park, I wouldn't nearly as frightened as I am right now." 



It's a neat quip that works because of how well the makers Jurassic Park brought carnivorous dinosaurs to life on screen. With Grodd, The Flash team is aiming to meet that same lofty standard.

Right now, it's unclear how much The CW is spending to make The Flash. My guess is $4 million to $5 million per episode, which looks to be worth it when you look at the audience data. Unlike DC movies, The Flash is keeping audiences consistently engaged. Six times the show has drawn at least 4 million live plus same-day viewers. Only once has Arrow achieved similar numbers (i.e., the series premiere). The last episode to get close -- episode 308, "The Brave and the Bold" -- features a team-up between The CW's two signature superheroes.

The Flash may be a spinoff of Arrow, but as a property for The CW and Warner it's no longer the follower. If anything, it's leading the way.

For more on Grodd's history and position in Flash's Rogues Gallery, listen to my conversation with Andy Behbakht of The Flash Podcast. 

Show Your Support and Get Even More Geeky Goodness
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You can also help support the site by joining The Geek Initiative. As a member, you'll not only get exclusive interviews and analysis but also access to the best in sci-fi from Sci-Fi Talk and The 7th Matrix and plenty of coverage of film, TV, video games, and comics from Geek Legacy. Click here to get started now.

Monday, May 4, 2015

BREAKING: Avengers: Age of Ultron Will Be Profitable By the End of the Week

Avengers: Age of Ultron came short of a record. Sorry, Shellhead. Credit: Marvel Entertainment.

By +Tim Beyers


Issue 22 of +The Full Bleed is brought to you by The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment.

Over the weekend, Avengers: Age of Ultron earned $191.3 million in its opening weekend at the U.S. box office. Mixing in an additional $237.8 million in foreign grosses puts the film at $630.3 million worldwide as of right now -- good for a negative 4.26% profit margin. Another $27 million would make the film box office profitable. I'd expect to see that by Friday, at the latest, but sooner would certainly be possible.

Go to the Marvel Movie Report for the numbers, and to see where Age of Ultron ranks among Marvel movies.

Did you see Avengers Age of Ultron this past weekend? What did you think? Leave a comment below, and then keep the conversation going by reaching out on Google+Facebook, or Twitter

Finally, please don't forget to check out The Geek Initiative.  As a member, you'll not only get exclusive interviews and analysis but also access to the best in sci-fi from Sci-Fi Talk and The 7th Matrix and plenty of coverage of film, TV, video games, and comics from Geek Legacy. Click here to get started now.