Tuesday, December 2, 2014

Will Arrow vs. Flash Set New Ratings Records for The CW?
The early data may be encouraging, but both shows have set a high bar

Grant Gustin and Stephen Amell face off in a two-night crossover event. Credit: Cate Cameron/The CW

By +Tim Beyers 


Welcome to issue 11 of +The Full Bleed, where we go between the panels to cover the business of comics, pop culture, and genre entertainment.

Today's topic: "Arrow vs. Flash." Will the two-night crossover event be the draw The CW hopes? There are positive signs, to be sure. For example, the initial trailer has scored more than 268,000 YouTube views as of this writing, far more than the 50,000 to 70,000 that's typical for an episode preview for either show.

There's also social data to consider. Fans are taking to Twitter at an accelerating pace to join either "Team Arrow" or "Team Flash." Google Trends data isn't as optimistic, but at 45 out of 100 it isn't bad either. There's a chance this week's crossover draws record-setting ratings.

What might that look like? Close to five million viewers each, if the data is to be believed. According to Nielsen (via Wikipedia), Arrow notched 4.14 million live+same day viewers in its 2012 debut, still a series high. For its part, The Flash drew a network-record 4.83 million viewers in its Oct.7 premiere. I doubt we'll see either mark toppled this week, but I'd also love to be wrong.

Where do you stand? Head over to Google+ now to vote in the poll.

That's The Full Bleed for today. If you like what you're reading here, please tell a friend. You can also write me an email or leave a comment below. I'd love to hear from you.