Thursday, January 15, 2015

"Arrow" and "The Flash" May Be Saving The CW, Too

Heat Wave teams up with Captain Cold in The Flash. Credit: Cate Cameron/The CW.

By +Tim Beyers 

Issue 15 of +The Full Bleed revisits May 2014, when a key affiliate expressed displeasure with The CW's programming strategy. 

The CW "should not program to [young] people who don’t watch television," Tribune Media chief Peter Liguori said at the time. Eight months later, The CW has re-upped Arrow and The Flash a month early.

For those who don't know, affiliates are station operators contracted to broadcast programming provided by studios. Tribune Media is The CW's largest affiliate. 

Don't expect to see Ligouri complaining now. Gina Rodriguez won a Golden Globe for her performance in the breakout hit Jane the Virgin while Arrow and The Flash have done well attracting young men with heaping helpings of delicious comic book action. 

Look at episode 108 of The Flash, "Flash vs. Arrow," which drew 4.34 million live plus same day viewers plus the night's top rating among men aged 18-34.

Further gains could be on the way. Next week's episode introduces the temperature twins on The Flash while Arrow prepares to introduce Brandon Routh as The Atom. All of it feeds a long-term business strategy that's just as good for Tribune as it is for The CW. I explain why in the video below. Click now to start watching.

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