Wednesday, January 21, 2015

For Denver Comic-Con, These Are the Numbers to Beat

Denver Comic Con returns to the Colorado Convention Center May 23-25. Credit: Denver Comic Con.

By +Tim Beyers

Issue 16 of +The Full Bleed has new data from The Beat and Devastator on last year's comics conventions and festivals. Get the overview here and the full pdf here.

Take your time reading the report because there's a lot of great stuff within. My primary interest is in the results for my local, which is Denver Comic Con. According to the eight respondents who exhibited at least year's show:

  • 33% said sales were up. Half reported no year-over-year growth.
  • Average sales came in at $3,220, second only to San Diego Comic-Con. 2013's tally was just $2,100.
  • In terms of overall experience, DCC scored 3.4 last year versus 4.4 the year before and ranked 12th among national conventions. (The Toronto Comic Arts Festival scored best in this category.)

What can the Denver Comic Con organizers learn from the data? Probably nothing that they don't already know. Last year's event nearly ended with a showdown as exhibitors balked at planed charges for cart service to wheel boxes and other inventory into the Colorado Convention Center. Several stopped by the press area to complain with most promising not to return. The negative buzz ended only when DCC organizers backed away from many of the changes.

I'll be curious to see if any of the big exhibitors choose to stay away in 2015. Whether they do or not, I like DCC's chances of drawing well. Pop culture guests like Lindsay Wagner and Nichelle Nichols will appeal to the same crowd that came to to see Adam West and Burt Ward last year, when a record 86,500 attended.

Are you planning on going to this year's Denver Comic Con? Leave your comment below or ping me on Google+, Facebook, or Twitter.

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