Thursday, April 30, 2015

How to Use ComiXology's New Referral Program to Market Your Indie Comic

ComiXology Submit has become a welcome resource for many indie creators. Credit: comiXology.

By +Tim Beyers


Issue 21 of +The Full Bleed covers a simple strategy for using +comiXology's new Refer-A-Friend referral program to market your independent comic book project.

More on the strategy in a moment. First, let's review what comiXology is offering. According to the press release, anyone who shares a registered link that results in a new reader purchasing $10 or more of books banks $5 in credit for their own use. New buyers also get $5 off their first purchase.

How can you use this to your advantage? First, you need to be selling a comic through ComiXology Submit, the company's self-publishing platform. 


Once you've completed that step, combine some of your work into a collection you feel comfortable selling for $10. 


Next, create your own referral link and start posting it everywhere you aim to reach new readers. In a newsletter, on social media feeds, at your website, and so on. 


Finally -- and this is the really important part -- advertise your link with a pitch that goes something like this: 


"RIGHT NOW: 50% off [your unbelievably amazing comic about a cyberdog cop that's even smarter than Sherlock Holmes] for new comiXology readers. Get the deal while it lasts! [link]" 


No, the hyperbole isn't required. Write the pitch any way you feel comfortable. The point here is that you're making the math work for you: New readers can have your beautiful $10 epic for just five bucks, courtesy of comiXology. 


Much as we'd like it to be, the comic book business isn't just about creating. Financing, marketing, production, and distribution are also big parts of the process. I'm here to help if I can. 


Check back frequently for more ideas for how to position your indie comic book project for success. In the meantime, leave any questions you have in the comments below. 


Thanks for reading! Keep the conversation going by reaching out on Google+Facebook, or Twitter. And please don't forget to check back on Star Wars Day, May 4th, when we officially unveil The Geek Initiative.