|God Hates Astronauts spent years building an audience online. Credit: Ryan Browne via Kickstarter.|
By +Tim Beyers
Welcome to the show notes for issue 30 of +The Full Bleed. This week's business issue goes between the panels to discuss why indie creators are betting too big on Kickstarter, Indiegogo, and platforms like them. Enterprising creators find their audience before asking for money. Here's why:
- Kickstarter isn't all that reliable when it comes to raising funds. As of early April, only 38.5% of projects had been successfully funded.
- Selling is hard when you don't know who you're selling to, what they care about, or why they should care about you and your project.
- By contrast, getting to know your audience is easy. Inexpensive mailing list builders from MailChimp, AWeber, and Constant Contact make it simple to collect email addresses from interested fans who show up at your site.
- And finally, when you have a large audience, you don't need a crowdfunding platform to raise money. You'll be able to offer your readers products and promotions they're interested in because you've already spent so much time serving them.