Thursday, June 11, 2015

Marvel Had to Put The Punisher On Netflix, But Not for the Reason You Think

The Devil tangles with The Punisher in season 2 of the Netflix series. Credit:
By +Tim Beyers

Welcome to the show notes for Issue 33 of +The Full Bleed. This week's news issue goes between the panels to explain why Marvel's best business move was to put The Punisher on season 2 of Daredevil. Specifically:
  • Genre programming simply does better when it's consumed in chunks. Agents of SHIELD is a good example, routinely showing a 75% increase in viewership in the first week after airing. (Nielsen's full accounting of live+7 winners can be found here.)
  • More recently, in the May 24 report, Game of Thrones enjoyed the largest absolute gain in viewers 18-49 over the live+7 day viewing period (2.0 million) while Orphan Black enjoyed the largest percentage increase (300%).
  • While the darkness of the character is certainly a factor, history also shows that The Punisher isn't a great movie property. Having Jon Bernthal bring the character to life on Netflix allows for the right amount of darkness in a format that also guarantees fans a complete story.
For a full accounting of how Marvel's movies perform, I suggest The Marvel Movie Report. Members of The Geek Initiative get access to the full spreadsheet with studio details, release dates, and estimated production and marketing costs. Sign up now and you'll get a downloadable copy, plus podcasts, interviews, and other exclusives from The 7th Matrix, Geek Legacy, and Sci-Fi Talk. 

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