|Are you pitching to a crowded room, or an empty one? Credit: Leanne W.Smith.|
Welcome to the show notes for issue 42 of +The Full Bleed. This week's business issue goes between the panels to explain how focusing your efforts on social media can help with building an audience. Specifically, we address:
- Why it's important to know where your audience is when you aren't communicating with them, and who they connect with. The latter is crucial intel for when you are creating new content. By including something not just for your readers but also for their friends, you make your story shareable.
- How using social marketing tools such as Buffer to publish content at ideal times can boost engagement and grow your audience. You can also use these tools to make it simpler to repurpose old content to reach readers who have yet to discover you.
- How focusing your social marketing efforts at times and in places where your readers are most comfortable can make it easier to develop the sorts of long-lasting relationships that form a fan base.
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