Monday, July 6, 2015

San Diego Comic-Con May Be Less Important Than You Think

San Diego Comic-Con kicks off with Preview Night on July 8, 2015. Credit: Comic-Con International
By +Tim Beyers

Welcome to the show notes for issue 39 of +The Full Bleed. This news issue goes between the panels with survey data on the business of fan conventions from fellow analyst Rob Salkowitz and Eventbrite. 

Rob was kind enough to preview the following data exclusively for readers of The Full Bleed:
  • Of the more than 2,000 event attendees polled, 72% said they had purchased tickets for at least two shows in the past year. Nearly 19% reported attending five or more events.
  • Comics (19%) and comics-based media (21.1%) were primary interests of those who attended three or more events, although most who attended that often preferred events covering the whole pop culture spectrum (70%) to shows built around a single genre or focus (30%).
  • And finally, 60% of those attending three or more fan events per year attend at least one located 100 miles or more from their home city and stay overnight. Of those, 38% spend $250 or more per show.
As I see it, the data suggests that regional conventions may be even more important than SDCC for indie creators hoping to build a following. Watch the accompanying video to find out why. 

And if you want the rest of the story, Rob will be at San Diego Comic Con this week presenting the data and what it means. If you'll be at SDCC, be sure to check out the panel "The Future of Fan Culture" on Sunday at 3:30 pm in room 26AB. Heidi MacDonald from The Beat will also be on hand, as well as Brett Schenker from Graphic Policy. Michael Cavna of The Washington Post's Comic Riffs will moderate. 

Ready for the issue? Click the video to watch now and then add The Full Bleed to your pull list. Thanks for tuning in, and if you like what you see, please share with a friend.