Wednesday, July 1, 2015

Why Instagram Is the Most Important Social Network for Comics Creators

Artist Chris Samnee is one of the best at connecting with fans using Instagram. Source: Instagram.
By +Tim Beyers

Welcome to the show notes for issue 38 of +The Full Bleed. This week's business issue goes between the panels to explain why Instagram is the most important social network for comics creators. Specifically:
  • At 2.81% Instagram gets more than 10 times the engagement as Facebook (0.25%) and Twitter (0.21%), Locowise reports. Why? Participants aren't spoon-fed unwanted content by an algorithm. Instead, when it comes to finding interesting photos and videos, hashtags are still users' preferred discovery mechanism. 
  • Third-party tools are growing richer and in number. For example, the Repost app simplifies the act of sharing photos that appear on other profiles. TakeOff allows for scheduling photo posts, while both HootSuite and Sprout Social have added Instagram support to their social sharing systems.
  • Conducting commerce is also about to get easier. Like Pinterest, Instagram is planning to offer brands a "buy" button for selling directly to fans. If you think of an artist as a brand -- and I do -- it's not much of a leap to see top Instagrammers such as Chris Samnee selling commissions straight from his profile.
Ready for the issue? Click the video to watch now and then add us to your pull list. You don't want to miss the next industry issue, in which we preview the most interesting data I've received in the run-up to San Diego Comic-Con.

Special thanks to the Buffer blog for pointing me to the Locowise data.

The Full Bleed is a founding member of The Geek Initiative, a collection of blogs teaming up like Voltron to bring you the best news, reviews, and analysis of genre entertainment. Click the banner on the right to learn more.